Prabakaran — Creative Director & Screenwriter
Creative Director • Screenwriter

PRABAKARAN

Visual Communication Graduate and Certified Digital Marketer with experience writing and directing promotional videos for film promotion campaigns. Passionate about creative storytelling and learning the technical aspects of digital marketing.

Experience
Creative Director
On the House
May 2025 — Present
Previously
Localization Coordinator
Icons Technologies
February 2024 — May 2025
Creative Director
Screenwriter
3+Short Films
1Feature Film
Learning

Education & Certifications

Upskill Rocket logo
Digital Marketing Elite Certification
Upskill Rocket

Completed the Digital Marketing Elite course, covering core strategy and execution across digital channels.

Capsley logo
Intern Jan – May 2026
Capsley

Completed an internship at Capsley, applying digital marketing skills in a real-world setting.

PSG College of Arts and Science logo
BSc Visual Communication Jun 2017 – May 2020
PSG College of Arts and Science

Completed my media degree at PSG College of Arts and Science.

Toolkit

Tools I Work With

Platforms and tools used for research, execution, and performance tracking in digital marketing.

Google Ads
Google Ads
Meta Business Suite
Meta Business Suite
Semrush
Semrush
Ubersuggest
Ubersuggest
Ahrefs
Ahrefs
GA4
GA4
Google Tag Manager
Google Tag Manager
Canva
Canva Pro
Adobe Premiere Pro
Adobe Premiere Pro
Google Ads
Google Ads
Meta Business Suite
Meta Business Suite
Semrush
Semrush
Ubersuggest
Ubersuggest
Ahrefs
Ahrefs
GA4
GA4
GA4
Google Tag Manager
Google Tag Manager
Canva Pro
Adobe Premiere Pro
Adobe Premiere Pro
Career

Professional Experience

Creative Director May 2025 – Present
On the House
  • Led end-to-end creative direction for films, commercials, and digital brand campaigns.
  • Developed scripts, campaign concepts, and visual storytelling strategies.
  • Collaborated with writers, designers, editors, and production teams from concept to final delivery.
  • Produced engaging branded content aligned with client and marketing objectives.
  • Maintained consistent brand identity across digital and social platforms.
Localization Coordinator Feb 2024 – May 2025
Icons Technologies
  • Coordinated multilingual localization projects across global markets.
  • Worked with cross-functional teams to deliver high-quality localized content.
  • Ensured consistency, accuracy, and timely delivery of translated content.
Digital Marketing Intern Jan 2026 – May 2026
Capsley
  • Assisted in executing Google Ads, Meta Ads, SEO, and social media campaigns.
  • Supported campaign optimization, keyword research, and content planning.
  • Monitored campaign performance and prepared marketing reports.
  • Worked on the NXT SKILLS – Cyber Security Solutions account, creating landing pages, conducting keyword research, and performing competitor analysis.
Selected Work — Prabakaran
Selected Work

Films & Collaborations

Creative Showcase

Creative Showcase

A selection of films, commercials, and promotional content I've directed and written.

Coffee Shastra
Housemates
Kiss